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Creator tools

Simple calculators for creators: estimate what a TikTok account could earn, measure your engagement rate and compare posts. Every formula is shown, so you know exactly where the numbers come from.

TikTok Money Calculator

Estimate Creator Rewards, brand deal prices and monthly TikTok earnings.

Engagement Rate Calculator

Engagement rate by followers and by views, for any platform.

YouTube Money Calculator

Paste any channel to see what it earns, or enter your own views.

Calculators for TikTok, YouTube and Instagram creators

Where our numbers come from

Every calculator lists its sources and the date they were checked, and shows its formulas. Platforms do not publish fixed pay rates, so we use the ranges reported by public studies and creators, and show results as ranges rather than a single promise.

Frequently asked questions

Are these earnings exact?

No calculator can know your exact earnings: they depend on your audience country, niche and watch time. These tools give a realistic range based on public data; your analytics are the final word.

How often are the figures updated?

We re-check the figures when platforms change their programs. Each tool shows the date of its last check.